In this blog post, I will talk about the following:
- You don't have to be a writer to produce content
- Content options available to you
- Use multiple content types as part of your online marketing strategy
You don't have to be a writer to produce content
For many years, small businesses were satisfied having a static website. A good designed site was bringing in steady flow of new customers. They would update their website every once in a while and keep the pages updated with fresh content. Then blogs and social networking sites came around. All of a sudden a panic ensued - What if I get left behind? I need to get started with this blogs and social media stuff.
Before you know it, blogs started popping everywhere. Idea was people will read our blog, find out how great the business is and come running through the door to buy our product or service. Sadly, that did not happen for many businesses. If I was to guess the reason, here's why:
Most blogs were abandoned shortly after they were started.
Do you know what's worse than not having a blog? An abandoned blog. Most blogs are abandoned because the owner either runs out of new content ideas, has no time to dedicate to the blog regularly or doesn't really like writing.
There's good news though! Words alone do not define content. The definition of content is much broader. It includes words, pictures, presentations, audio and video.
Content Options Available to You
There used to be time when search engines could not read through images, PDF's, presentations or videos. Thus, the power of the written word prevailed all other content types. Thankfully, that's not the case anymore. Today, you can create pretty much any type of content and search engines can read through it.
Here are some content types you might want to think incorporating in your marketing strategy:
- Blog Posts
- Twitter Updates
- Facebook Posts
- Audio Blog aka Podcasts
- YouTube Videos
- Pictures
- SlideShare Presentations
- E-books
- White papers
- Regular updates on any other social media site you might be using
Use multiple content types as part of your online marketing strategy
What is better for traffic to flow freely? One-lane highway or a four-lane highway? Four-lane highway, of course. It's common sense. If a car breaks on the one-lane highway, traffic is jammed for miles. On a four-lane highway, traffic will continue to flow.
It's the same thing with your business. You control how many content streams (read lanes on highway) flow directly to your website.
Hint: More content streams result in more traffic to your website.
Lastly, what content types are you using to bring traffic for your website? Your answer as a comment below will be highly appreciated.
- Mayur
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